Tesla CEO Elon Musk announced Tuesday that he is considering taking the electric car maker private, causing the company's stock to spike.
In keeping with his unorthodox style, Musk made the out-of-the blue announcement in a terse tweet. He said he may take the company private at $420 a share and already has secured funding.
"Am considering taking Tesla private at $420. Funding secured," Musk tweeted, following up with "good morning" and a smiley emoji.
Elon Musk is truly the Master of Internet Communications. He makes more news, and gets more of his way than just about anyone striding the planet these days.
Seriously, who would you list as number 2? Jeff Bezos? He is right up there as Internet royalty, but even owning the Washington Post doesn't seem to have offered him the megaphone that Mr. Musk wields.
Of course, maybe he doesn't want to! But still, there is something to be learn from -- and applied -- to what Elon Musk is able to do with a Post or a Tweet. We just have to think of a much smaller audience -- our clients (and potential clients); and speak to them in a way that motivates a strong response to the information we are sharing.