Four billion. That, according to a new study shared with CNBC by market research firm SimilarWeb, is how many monthly page visits Facebook has shed in a slow-drip but nevertheless huge decline over the last two years.
Facebook’s traffic hasn’t just fallen by about half since 2016, according to the study. Among the consequences of such a precipitous drop is the opening it’s given to YouTube, which the study’s data shows is about to overtake Facebook to become the second biggest site, traffic-wise, in the U.S. Which would give Google ownership of the top two spots, pushing Facebook down to number three.
It probably comes as a shock to many that there's even a small dent in Facebook's armor, but the fact is, nothing is forever on the Word Wide Web, and even though this change in ranking remains among 'the top contenders,' it still speaks volumes to every business and organization that has leveraged Facebook's unstoppable advertising advantage to grow their customer base up until now.
So, what does this mean for your business? Well, you'll still get serious mileage out of Facebook advertising, But most urgently, it means that if you're not diversified, you need to start that process, even if it's nothing more than establishing a minimal presence on web properties like Twitter, YouTube, and Google+ (yes even Google+!) Different platforms will continue to deliver varying opportunities for success in online marketing, and you want to be ready to take advantage of that when the time is right -- it always helps to keep an ongoing presence on Social Media platforms.
By the same token, if you're not doing at least a little bit of Adwords advertising, start now (as well as consider doing the same on Bing -- because why leave 10-15% of your potential market reach by the wayside?)
I'd be happy to set up a live online review of your current Internet presence, and discuss ways in which you can diversify and strengthen how the people you want to reach online can best find you.
Comprehensive Internet Development
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