With Spring just around the corner, and business set to start picking up as it always seems to do once the Winter blahs are fading, it’s a great time to think about sprucing up your website’s content to help increase visitors and conversions. But where to start? Well, rather than adding new content, perhaps you should think about sweeping away old pages that may be doing more harm than good.
On first glance, it doesn’t seem to make sense that removing content from your website can help to improve your search engine rankings. But managing content development doesn’t just mean adding to your site, it can also mean removing what either isn’t working help your ranking or what may even be hurting those rankings.
When that’s the case, removing pages actually makes sense – but like anything else with SEO, there’s a right way and a wrong way to go about it.
Roger Montti looks at the issue for SearchEngineJournal in the aptly titled article, Google Explains How to Remove Pages for SEO.
The article explores the wisdom of removing content, and also considers whether or not it’s a better idea to revise, enhance or otherwise repair pages on your site that aren’t contributing to your online success.